With Valentine’s Day just a few days away, many shops are working overtime to get everything done just in time.
For Posh Chocolat in downtown Missoula, Valentine's Day is the shop's second biggest holiday for sales. Owners told NBC Montana this week is crunch time because that's when they receive the majority of their orders.
Jason Willenbrock has been the co-owner of Posh Chocolat for 10 years, but this time of year is always a little crazy for them.
"A little crazy, it's like Christmas all over again. We kind of get a one-two punch this time of year," said Willenbrock.
Unlike Christmas time where the whole month is busy with orders, Valentine’s Day is just as chaotic but it's crammed into the one week leading up to the holiday. The crew tells us that they have Valentine’s Day down to a science.