Montana's Tourism
There may be no better working conditions on the planet than September in Montana.” 
- Safra Catz, President and CFO of Oracle

Turn your favorite vacation destination into your new office. It’s no secret Montana is an amazing place to visit any time of yearbut it may be surprising how powerful the tourism industry is for Montana’s economy. If measured as a service export, travel & tourism would be the #3 export for Montana, following bulk grain and mineral fuels. That means communities across the state are seeing stronger bottom lines and more prosperous Main Streets because of the world-class ski resorts, blue ribbon fly-fishing streams, and endless hiking and biking trails we enjoy in our backyards.

The number of visitors drawn to Montana from around the globe is also a great indicator of the role Montana’s open spaces and access to recreation can play in helping Montana businesses recruit and retain top talent. In fact, according to a 2013 study conducted by Business for Montana’s Outdoors (link), 70% of business owners say “the Montana outdoor lifestyle” was a factor in deciding to locate or expand their business in Montana, and 89% say national parks, forests and wildlife areas are an essential part of Montana’s economy.


Quick Facts

  • Over 11 million people visited in 2013
  • Visitors spent approzimately $3.62 billion
  • Directly supports 30,000 jobs
  • Indirectly supports 15,000 jobs

Industry Highlights




2015 Montana Economic Development Report

Governor's Office of Economic Development

This is an exciting time for the state of Montana. We are experiencing strong business and employment growth, increasing wages, and expanding industries. Unemployment levels are nearly a full percentage point below the national average at 4 percent, and more Montanans are at work all across the...




Bicycle Tourism Forum planned in Stevensville

Ravalli Republic

The Stevensville Bicycle Camp Committee is hosting a Bicycle Tourism Forum on Tuesday, April 14.